Web Design
Web Design
Web Design
User Research
User Research
User Research
Usability Testing
Usability Testing
Usability Testing
Outo - Experience Booking Platform Redesign
Outo - Experience Booking Platform Redesign
Outo - Experience Booking Platform Redesign
Econopti is a Germany-based startup founded in 2024, offering a cloud service that helps businesses optimize their AWS cloud usage and reduce costs. As the product was still under development and not yet launched, the team needed this website to gather early user interest and collect emails during the pre-launch phase.
Econopti is a Germany-based startup founded in 2024, offering a cloud service that helps businesses optimize their AWS cloud usage and reduce costs. As the product was still under development and not yet launched, the team needed this website to gather early user interest and collect emails during the pre-launch phase.
Econopti is a Germany-based startup founded in 2024, offering a cloud service that helps businesses optimize their AWS cloud usage and reduce costs. As the product was still under development and not yet launched, the team needed this website to gather early user interest and collect emails during the pre-launch phase.
Econopti is a Germany-based startup founded in 2024, offering a cloud service that helps businesses optimize their AWS cloud usage and reduce costs. As the product was still under development and not yet launched, the team needed this website to gather early user interest and collect emails during the pre-launch phase.
Econopti is a Germany-based startup founded in 2024, offering a cloud service that helps businesses optimize their AWS cloud usage and reduce costs. As the product was still under development and not yet launched, the team needed this website to gather early user interest and collect emails during the pre-launch phase.
Outo
Outo is a new outdoor experience studio in Taiwan, focusing on itineraries planned by the founder after personal visits, allowing customers to save time on searching and arranging trips while enjoying fresh, high-quality experiences. The aim is to create a website experience that differs from traditional travel agencies.
Outo is a new outdoor experience studio in Taiwan, focusing on itineraries planned by the founder after personal visits, allowing customers to save time on searching and arranging trips while enjoying fresh, high-quality experiences. The aim is to create a website experience that differs from traditional travel agencies.
Project Information
My role: A four-person team, I am the main designer of the itinerary introduction page and the communicator with clients.
Duration: 3 months, 2022/09 - 2022/11
Tools: Figma, Maze, Miro
My role: A four-person team, I am the main designer of the itinerary introduction page and the communicator with clients.
Duration: 3 months, 2022/09 - 2022/11
Tools: Figma, Maze, Miro
User research
User research
Young Tech Entrepreneurs
Young Tech Entrepreneurs
Users are early-stage startup founders and technical experts. Startups often operate with limited budgets and are highly cost-sensitive, requiring precise cloud cost management. Teams with less experience may struggle to optimize resources efficiently and need flexible infrastructure that can scale quickly with business growth.
Users are early-stage startup founders and technical experts. Startups often operate with limited budgets and are highly cost-sensitive, requiring precise cloud cost management. Teams with less experience may struggle to optimize resources efficiently and need flexible infrastructure that can scale quickly with business growth.
Enterprise IT Departments
Enterprise IT Departments
Users are mid-to-senior level IT managers and technical specialists. They prioritize system stability and security. Managing large-scale cloud infrastructure is highly complex, requiring careful cost control while ensuring high performance and availability. Additionally, they must adhere to strict industry compliance and security standards.
Users are mid-to-senior level IT managers and technical specialists. They prioritize system stability and security. Managing large-scale cloud infrastructure is highly complex, requiring careful cost control while ensuring high performance and availability. Additionally, they must adhere to strict industry compliance and security standards.
of users mentioned that visually appealing photos, clear pricing, and detailed itinerary made them more likely to explore further.
Wireframe & Content Order
Wireframe & Content Order
Homepage to gather early user interest and collect emails during the pre-launch phase
Homepage to gather early user interest and collect emails during the pre-launch phase
The Home page serves as the main entry point of the website, making the order of the content on this page particularly important. The wireframe on the right shows the content order, displayed according to the purple blocks.
This version aims to spark user interest in the pre-launch stage and encourage them to provide their email to receive the latest updates.
Therefore, the page will require multiple call to action buttons to assist with this, while minimizing the resistance for users to enter their email (e.g., auto-filling email suffixes, etc.).
The Home page serves as the main entry point of the website, making the order of the content on this page particularly important. The wireframe on the right shows the content order, displayed according to the purple blocks.
First, we aim to capture attention with a powerful slogan. Then, we highlight the problems our product can solve for users, sparking their interest. Following this, we introduce the main features of the product. Finally, we conclude with a call to action, encouraging users to take action.
Capture Attention
slogan, CTAs & animation
Capture Attention
slogan, CTAs & animation
Capture Attention
slogan, CTAs & animation
Capture Attention
slogan, CTAs & animation
Spark User Interest
core product principle
Spark User Interest
core product principle
Spark User Interest
core product principle
Spark User Interest
core product principle
CTAs
email input
CTAs
email input
CTAs
email input
CTAs
email input
What's Special About Us
highlight main product feature & IMG
What's Special About Us
highlight main product feature & IMG
What's Special About Us
highlight main product feature & IMG
What's Special About Us
highlight main product feature & IMG
CTAs
email input
CTAs
email input
CTAs
email input
CTAs
email input
Build User Confidence
security promise
Build User Confidence
security promise
Build User Confidence
security promise
Build User Confidence
security promise
Motion Design
Motion Design
Home
Navigation Bar: Adjust label wording and structure to make it easier for users to navigate the website
Filter: Add filters for date and location, allowing users to quickly find desired itineraries
Featured Itinerary: Improve the UI design of featured itineraries, increasing readability
Navigation Bar: Adjust label wording and structure to make it easier for users to navigate the website
Filter: Add filters for date and location, allowing users to quickly find desired itineraries
Featured Itinerary: Improve the UI design of featured itineraries, increasing readability
Desktop & Laptop
Tablet & Mobile: Light Mode
Tablet & Mobile: Dark Mode
Learning and reflection
The Outo website is my first implementation case, and my biggest gain during the process is being able to fully execute the UX Process. I also organized a few directions for future improvement during the process:
The Outo website is my first implementation case, and my biggest gain during the process is being able to fully execute the UX Process. I also organized a few directions for future improvement during the process:
Other projects
Other projects
